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Dominique Guinard, (here his portrait) research assistant at the institute for Pervasive Computing of ETH Zurich (Swiss Federal Institute of Technology) answered to the question in French: “What percentage of ideas are actually carried out in your institution?”. Most of their ideas are technically feasible but he often lacks the time to carry them out. He carries out max. 50%. ( Interview made at the TechnoArk Conference (watch the time laps video) in Sierre/Siders, 29 January 2010.  Is it easier to have an idea that replaces an old idea than to have a completely new idea? Cassandre E. Stapfer, managing director, Metrastat, Sierre, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Why are always the not-so-good ideas implemented? Raphael Briner, founder of HyperWeek, Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Is a realistic estimation the base for unexpected success? Jan-Paul Theunissen, the collaborative company, Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Will the chance grow that an idea is successful if you begin with as many ideas as possible? Christian Miccio, product manager, Google Switzerland in Zurich, answered to the question in French: “What percentage of ideas are actually carried out?”. Why should we attend a conference? Laurent Haug of Lift conference, introduced to the participants and tested with them at Lift at Home a new interactive tool for conferences that will be used during next Lift10, Geneva, 5-7 May 2010. Embarrassment helps increase the percentage of carried out ideas. Catherine Daar, internet marketing specialist and pr consultant, Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. How to implement more ideas: Build an idea team in your company, include as soon as possible the client’s decision taker in the meetings, and use video and images to visualize your ideas. Jerome Bailly, sales and marketing manager, Cross Agency in Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. The idea is to have ideas that bear fruit for the client. Raymonde Galuffo, founding partner of Brand-ID in Lausanne, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. |
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