Today launch of the slogan contest


CSID idea detectives is the “mover” behind Health Promotion Switzerland engaged us to find solutions on how to communicate closer to younger people. We said, let them do the talking. And use a true web 2.0 strategy. is a slogan contest (till 30 November 2009). You can create your own slogan, ask your friends to vote for you and maybe win a personalized snowboard. This is a new strategy in health promotion. No more paternalistic and moral messages to any group of people! To be healthy does not mean to suffer for it. It’s a question of individual balance.

Cba 03ISD idea detectives made the concept and produced the 5 videos and was in charge of the creativ direction for the contest.

This are the main partners (and movers, too): netinfluence (100% web 2.0 strategy!) and Nidecker (first class snowboards from Switzerland). And of course the illustrators and graffiti artists Jazi and Steve who will paint the winners’ snowboards using the best slogans.

Big event 17 December 2009 in the factory of Nidecker: live snowboard painting, music, food, drinks and no speeches, well, almost.

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