When do ideas sneak out of your notepad? Ideas done? by Michael Lew, Lev Studio, Geneva/Los Angeles

Michael Lew, founder and CEO of Lev Studio, Geneva/Los Angeles, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He says that most of the time the ideas remain in his notepad. He gets them out when there is an invitation to tender or for a contest. Or when he wants to show an idea to somebody he trusts. He actually carries out 5 to 10%.

Michael Lew is an award-wining new media artist working on expanding cinema and founder of Avracavabrac in Lausanne.

Interview made at the FIRST conferenceWeb 2.0, 5 years later” organized by Lift conference and Rezonance, 9 December 2009. Round table with Olivier Glassey , Head of Research Unit at OSPS-UNIL, Arnaud Grobet of LABEL , Claudia Gonzalez-Gisiger of Global Fund and Jean-Henry Morin of the University of Geneva . Moderator: Laurent Haug, Lift conference. Introductions by Genevieve Morand, Rezonance, and Nicolas Nova, Lift conference.

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