How much luck do you need? Ideas done? by Gaetano Stucchi, media consultant, Geneva

Gaetano Stucchi, media consultant in Geneva, answered to the question in Italian: “What percentage of your ideas do you actually carry out ?”.

When he worked as an employee for an organization like RAI (Italian Public Service) or EBU (European Broadcasting Union) he carried out 50% of his ideas. Today, as a freelancer, the percentage dropped to 30%.

He noticed that sometimes someone else implemented an idea that was similar to one of his ideas he had had to quit. Maybe because that person was luckier than he, Gaetano Stucchi says.

Interview made during the conference of lift10 in Geneva, Mai 2010.

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