The pleasure of thinking about an idea. Ideas done? by Edouard Lambelet, Smallrivers, Lausanne

Edouard Lambelet, co-founder of Smallrivers, creator of paper.li and co-founder of MNC SA, Lausanne, answered to the question in French: “What percentage of ideas do you actually carry out in your company?”.

He says, very few ideas are implemented – may by some per mill – because he has many ideas all the time. But he takes 20% of his ideas a little bit further every day, without implementing them. He likes to think about ideas.

Interview made at Prix Strategis, November 16, 2010, in Lausanne.

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