The more ideas, the lower is your percentage of implemented ideas. Ideas done? Olivier Cretton, Publicitas, Geneva

Oliver Cretton, Chief Adverstisement Regional Newspapers at Publicitas Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He says it’s a question of quantity. If you have many ideas your percentage is necessarily low. His rate is 20% but this corresponds to a multitude of ideas.

Interview made at the movie-event of Attack of the Buzz in Lausanne, 1st October 2009, organized and produced by numéro10 and its buzz departement Buzzilla.

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