Ideas that are worth being implemented are ideas that are close to your reality. Ideas done? Arnaud Barbier,, Malakoff/Paris

Arnaud Barbier, founder of ViewOnTV, Malakoff (Paris), answered to the question in French: “What percentage of ideas are actually carried out in your company?”. They have an idea every second, but only 1% are ideas that can be carried out. You have to be careful not to loose contact with reality.

The interview was made after the cominmag conferenceVideo online: does it help to increase the value of your company ?» Wednesday, 25 Novembre 2009, Geneva

The speakers were:

• Arnaud Barbier, founder of ViewOnTV, Malakoff (Paris)

• Anne Bonvin, General Content Manager of, Geneva

• Laurent Cosandey, head of advertising of 20min online, Lausanne

• Thierry Weber, CEO of, podcasting expert

The event was organized by cominmag, Victoria Marchand, and Bigmedia, Gerald Bertrand.

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