Passion and energy are the driving forces. Ideas done? by Rolf von Behrens, Swisscom, Bern

Rolf von Behrens, Lead of Social Web Strategy at Swisscom Strategy and Innovation, answered to the question in English though he does not like to be filmed: “What percentage of ideas are actually carried out in your company?”. (Thank you!)

He tells us that the idea by itself without the driving forces passion and energy is difficult to realize.

Interview made during the conference of lift10 in Geneva, Mai 2010.

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