Ideas become prototypes become products. Ideas done? Nicola Tomatis, BlueBotics, Lausanne

Nicola Tomatis, CEO of BlueBotics, Lausanne, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Service robotics is an emerging market and BlueBotics carries out as many ideas as possible, 2-3% because only 1 of 10 prototypes will make its way to the market. For sure, he knows his way like their robots do.

Interview made after the conference “Business Model Generation” (Get the great book!), Wednesday 2 December 2009, Hôtel Alpha-Palmiers, Lausanne. The speakers were Alexander Osterwalder (his blog here), Dr. HEC Information Systems, and
Yves Pigneur, director of the Institute for Information Systems, Lausanne, of the University of Lausanne (UNIL), authors of the book Business Model Generation. Organized by The Graduates MBA HEC, Lausanne.

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