A good organisation raises the percentage of carried out ideas. Ideas done? Laurent Cosandey, 20 minutes SA, Lausanne

Laurent Cosandey, Online & New Media Manager at 20 minutes SA, Lausanne, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He says first 70%, then corrects it, saying 50% of the ideas get started, 25% are in progress and 5% come to an end. A good organization helps to rise the percentage. By the way, Olivier Cretton, head of advertising Publicitas and editor at cominmag, is in this video, too.

The interview was made after the cominmag conference “Video online: does it help to increase the value of your company ?» Wednesday, 25 Novembre 2009, Geneva

The speakers were:

• Arnaud Barbier, founder of ViewOnTV, Malakoff (Paris)

• Anne Bonvin, General Content Manager of allthecontent.com, Geneva

• Laurent Cosandey, head of advertising of 20min online, Lausanne

• Thierry Weber, CEO of thierryweber.com, podcasting expert

The event was organized by cominmag, Victoria Marchand, and Bigmedia, Gerald Bertrand.

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