Timing, money and people who are ready to adopt and pay for your ideas, this are three important parameters. Ideas done? Frederic Sidler, mixin.com, Martigny

Frederic Sidler, co-founder of mixin, Martigny, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Mixin is like a “factory of ideas”, but you can carry out just one by one and of course you need the money and the right moment to do so. People and the sponsors must be ready for new projects, too. Finally, 5% to 10% are carried out.

Interview made after the conference “Podcasts and social networks : communicate in an other way!” at TechnoArk in Sierre/Siders, 26 November 2009. Organized by  Sebastien Mabillard, director of “Incubateur”, the start-up incubator of the foundation The Ark.

The speakers were Frederic Sidler, co-founder of mixin, and Thierry Weber, founder of the 4th screen and of thierryweber.com.

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