To implement ideas you have to convince or even educate your clients and find the right moment. Ideas are a question of timing, too. Ideas done? by Arnaud Grobet, LABEL, Geneva

Arnaud Grobet, founder and CEO of LABEL, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He says very few innovative ideas are carried out because you have to convince or even educate the client. Especially web 2.0 ideas  are difficult to carry out but it’s a question of timing, too. If you win your client’s trust, a new idea can come true.

Interview made at the FIRST conferenceWeb 2.0, 5 years later” organized by Lift conference and Rezonance, 9 December 2009. Round table with Olivier Glassey , Head of Research Unit at OSPS-UNIL, Arnaud Grobet of LABEL , Claudia Gonzalez-Gisiger of Global Fund and Jean-Henry Morin of the University of Geneva . Moderator: Laurent Haug, Lift conference. Introductions by Genevieve Morand, Rezonance, and Nicolas Nova, Lift conference.

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