Consider with optimism that the context restricts creativity. Ideas done? Martial Messeiller, tpf, Fribourg

Martial Messeiller, head of communication & spokesman of tpf (public transportion services of Fribourg) in Fribourg, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Everybody has thousands of ideas all day long and even during the night, too. But the context of work restricts creativity. Nonetheless he considers himself an optimist and therefore he says he implements about 10% of his ideas.

Interview made at CreaDigital Day in Geneva, 14 January 2010, that was organized by the Ecole de Creation en Communication, Geneva.

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