(The video has been removed on demand.)
Catherine Daar, internet marketing specialist and pr consultant, Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. She says that she is quite embarrassed that she has carried out only 1% of her ideas. But this year she will increase the percentage to 20-30%.
Interview made at CreaDigital Day in Geneva, 14 January 2010, that was organized by the CREA Ecole de Creation en Communication, Geneva.
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