Do you carry out only your own ideas? Gilles Aeby, co-owner and head of strategic planning of the truly bilingual communication agency numero10, Bern-Lausanne-Zurich, answered to the question in French: “What percentage of ideas are actually carried out in your company?”.

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Thierry Weber returned the question to the idea detective. “What percentage of ideas are actually carried out in your company?”. I answered in French. (02:17) Not more than 5%.
This happened at the movie-event of Attack of the Buzz in Lausanne, 1st October 2009, organized and produced by numéro10 and its buzz departement Buzzilla.