Do you carry out only your own ideas? Gilles Aeby, co-owner and head of strategic planning of the truly bilingual communication agency numero10, Bern-Lausanne-Zurich, answered to the question in French: “What percentage of ideas are actually carried out in your company?”.
Thierry Weber returned the question to the idea detective. “What percentage of ideas are actually carried out in your company?”. I answered in French. (02:17) Not more than 5%.
This happened at the movie-event of Attack of the Buzz in Lausanne, 1st October 2009, organized and produced by numéro10 and its buzz departement Buzzilla.