cominmag’s article about CSID

cominmag, the advertisement and marketing magazine of Geneva, known for its flamboyant chief editor Victoria Marchand wrote an article about CSID and its way of working with Health Promotion Switzerland. Innovation is important, but the most important thing is that CSID idea detectives allows any institution or corporation to do more and better with the existing resources. And reduce idea waste. Little correction: CSID engaged netinfluence to work on the slogan contest “yourmove.ch” and not Health Promotion Switzerland. One person has to be mentioned. Without Tierry Weber the whole project would have been less innovative.