Gilles Aeby, co-owner and head of strategic planning of the truly bilingual communication agency numero10, Bern-Lausanne-Zurich, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He says 122% because they carry out more ideas than just the ones they had found.
numero10 is the first swiss agency for buzz, viral and guerilla marketing. They created buzzilla.
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